MYLIFEBOX is the creative child of Anna-Rosa Moschouti-Vermeer. She studied architecture but discovered her love for creating small-scaled wearable objects. This passion led to her first online store launch on Etsy in 2013. After completing her studies she realized that running a business that makes women feel confident and unique. This fueled her creativity much more, hence the re-brand and re-launch of myLifebox in 2016.